PERSONAL DATA PROTECTION POLICY SANTAELLA DENIM SAS
SANTAELLA DENIM SAS informs its stakeholders of its General Personal Data Protection Policy. The personal data held by SANTAELLA DENIM SAS , as controller and/or processor, will be processed in compliance with the principles and regulations set forth in applicable Colombian laws, which are in line with international good practices in this area. Specifically, SANTAELLA DENIM SAS processes the personal data required for the operation of the business and its relationship with stakeholders in accordance with the principles of Law 1581 of 2012. In the same way, the data is processed in compliance with the legal regulation on the protection of personal data in Colombia in its various regulations.
All personal data will be processed by SANTAELLA DENIM SAS for the following general purposes:
➢ To carry out the corporate purpose contained in the respective bylaws. ➢ To comply with the obligations arising from the contractual relationships existing with its stakeholders.
➢ To comply with legal obligations involving personal data of its stakeholders.
➢ For commercial management and relationships with its stakeholders.
➢ For the operation of the web and technology platforms that are managed by SANTAELLA DENIM SAS.
➢ To provide value-added and loyalty services in relation to the information it manages about its customers and interest groups.
In each business process, and in accordance with the personal data collected and the processing to be carried out, the respective privacy notice will previously inform the specific purposes; name or company name and contact information of the person responsible for or in charge of the processing, and whether the processing will be carried out by a person in charge, in which case such person in charge will be under the direction of SANTAELLA DENIM SAS ; the rights that assist the owner and the mechanisms established by SANTAELLA DENIM SAS to make known the personal data protection policy.
Any person who is part of one of the interest groups, in relation to the processing of their personal data, has the right to:
➢ Exercise their right to habeas data, which consists of knowing, updating and rectifying the personal data collected from them. And to oppose or request the cancellation of their data in those cases in which such a request is appropriate in accordance with the Law or the contract signed between the parties.
➢ Demonstrate the existence of consent granted for information that is not intended to be public.
➢ Exercise the actions recognized by Colombian law regarding the protection of personal data and habeas data.
To exercise the right to habeas data, the owner of the personal data or anyone who demonstrates a legitimate interest as indicated in the current regulations, may do so by contacting the customer service area through the email access that allows users to contact the company. Anyone who exercises the right to habeas data must accurately provide the contact information requested in order to be contacted in relation to their request and to display the burdens for the exercise of their rights.
Once the request to exercise Habeas Data has been received, SANTAELLA DENIM SAS will respond to the queries and/or claims as indicated in articles 14 and 15 of Law 1581 of 2012.
The processing of personal data carried out by SANTAELLA DENIM SAS in accordance with this policy will be based on the standards, procedures and instructions adopted by this institution for compliance with the legislation applicable to the protection of personal information.
This policy has been approved by the highest governing body of the company on February 12, 2021.